2020 Will See an Increase in Black Friday Online Shopping
Covid-19 hit the world and news stations carried a nearly 24/7 play by play of how the virus played out. Images showing crowded hospitals appeared daily. Stories about families struggling through the health and the financial fallout from the pandemic were also daily happenings.
Most people knew someone who was sick with the virus, even if it hadn’t touched their family. As a result of the way the virus shook the world, a lot of things are different now.
Stores and shoppers alike have learned how to adapt to the changes that Covid brought about in 2020.
One of these changes is that online shopping has seen a drastic increase in volume. That increase will certainly spill over into holiday shopping specifically when it comes to Black Friday.
Several studies have shown that at the forefront of shoppers’ minds is the fear of catching the virus. Because of that, many have chosen to implement strict safety protocols including only shopping from home.
Even if their favorite stores would be open for the sales event, most people polled have admitted they still won’t shop in person. Because of that, many stores have seen a loss of in-store profits, but nearly a 50% increase in online shopping sales.
This is a boon that’s brought about billions of dollars in profits across the board to various online retailers. Though certain protocols have helped, such as social distancing while shopping and curbside pickup, studies have shown that less than 10% of people will seek out stores to shop in person when it comes to Black Friday sales.
That’s because they fear that even with all the limitations put in place, it’s not enough protection against the virus. People are willing to change the item they seek to buy and get something different online rather than risk shopping in person for holiday sales.
Since the start of the pandemic, a big change in online shopping is that some people who only shopped online every now and then have become regular weekly shoppers.
This increase will continue on through Black Friday and will offer a lot of benefits to both shoppers and retailers.
For stores, seeing the shopping habits that go on through the Black Friday sales will help them create better sales experiences going forward. It will also give retailers the chance to turn new customers into ones that shop for online items in the future.
For shoppers, they’ll be able to order gifts at discounted prices as well as order other items and holiday supplies they might need. Everything from electronics to household goods, to baking items to Christmas décor, will be on sale during Black Friday.
Black Friday Deals Will Stick Around
The biggest sale event of the year is the much anticipated Black Friday. Many people plan for this day for months and get their lists ready so that when the time is right, they can nab the stuff they want.
Thanks to the pandemic, a lot of things have changed in life, especially with shopping, and this includes the way that Black Friday is going to be done this year. Many of the retailers aren’t just sticking with one day for the sales.
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Instead, they’re offering deals on select items that will last a lot longer. Each retailer will have different lengths of time the deals will last as well as what times the best deals will hit the websites.
But some of the stores are offering sales that are going to last for several weeks and even into months-long events. These deals are going to be available, not just in stores, but with the online retailers’ home pages as well.
The purpose for this action is that by spreading out the shopping event, stores can cut down on the urgency of crowds congregating in hopes of getting the hottest items. When the supply is able to meet the demand, it lessens the stress on shoppers, too and many stores are planning to stock more in preparation for this holiday event.
What you’re going to want to do is to check out the websites of all your favorite shopping places. Look under the Black Friday heading or links to see what their sales prices are going to be on the items that you want.
You’ll notice that many of these stores will have sales that are going to start long before the day after Thanksgiving. Some are going to begin the first week of November and last right up until a few days before Christmas.
Other stores will let the sales continue on through the end of the year. By checking out what the stores you love are offering, you’ll be able to shop in a safer manner. Plus, if you check before the sale date and time hits, you’ll know exactly how to budget.
Some shoppers like going out right after they have their Thanksgiving meal in hopes of scoring some good deals. But this year is going to be different. Because things have been so hectic, many stores are opting to stay closed all day on Thanksgiving for 2020.
Make sure that you sign up for your stores’ mailing lists so that you’ll be able to keep up to date with what deals are being offered. You might also get the opportunity to save even more money on sale items by getting special email codes.